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META Tags | Outside Resources
META Tags:
Many people wonder how to get search engines to find their site.
Sure, submitting your address to their catalogue is helpful, but
there are other things you can do to help people find your site.
While offering no visual advantage on your pages, META tags work
behind the scenes to help your site be found. These tags are placed
after the <HEAD> tags at the beginning of your HTML document.
Check out the following example:
<META NAME="keywords" CONTENT="one,two,three,four">
<META NAME="description" CONTENT="brief description
of website">
<META NAME="generator" CONTENT="Notepad">
<META NAME="author" CONTENT="your name">
<META NAME="copyright" CONTENT="Copyright ©
2002">
How are these helpful? The "keywords" section allows
you to identify as many key words and phrases as you wish that uniquely
identify your site. Search engines use these words to compare to
what users enter in for search results. The "description"
section is what will appear on the search engine when someone searches
for your site. Normally the search engine would display (approximately)
twenty five words that come first on your page; this makes no sense
to the user. By coming up with a description, you can immediately
let the user know what kind of site you are offering. The "generator"
section lets you enter in what you used to make your page; it's
not all that helpful, but can be interesting. The same idea goes
for the "author" and "copyright" sections.
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